<

Easy Fly

>

Easy Fly is a company engaged in the distribution of paragliding accessories and in the courses for this exceptional sport. Requirements were to make a strong, one of a kind brand identity which is both fresh and variable. The previous logo was based on a paraglide symbol and was way too complicated. It also had a badly selected font, so this project was actually a redesign, or a renewal of the brand. I thought it would be cool to make a very specific character, based on the name of the company.

<

>

<

>

<

Easy Fly

>

Easy Fly is a company engaged in the distribution of paragliding accessories and in the courses for this exceptional sport. Requirements were to make a strong, one of a kind brand identity which is both fresh and variable. The previous logo was based on a paraglide symbol and was way too complicated. It also had a badly selected font, so this project was actually a redesign, or a renewal of the brand. I thought it would be cool to make a very specific character, based on the name of the company.

<

Easy Fly

>

DeVino is a professional syndicate of wine growers and tasters from the South Moravian region of the Czech Republic which is well known for making special varieties of wines.

My point was to catch that moment of a glass spin that wine tasters use to visually check the quality of the wine they’re dealing with. The wine growers from DeVino also grow and make white and rose wines, which I also included in the identity.