Brand identity for a massive project, aiming for traditional Czech values. Bonghemia is one of a kind brand for grower & smoker ideology, community with strong roots in the Czech Republic traditional quality qrowing. The idea of the brand is simply traditional heraldic study, derived to absolute minimal design, connecting traditions with modernity, making the elementar metaphor for the whole idea of the brand. To create connection between the experience and quality, to the present time and technology.