Military Range is a Czech store specializing in military clothing and equipment, fulfilling the needs of police, military, security personnel, and enthusiasts interested in military gear. They offer a wide range of products, including uniforms, tactical gear, and accessories designed for professional use. In addition to selling products, Military Range provides advice, tips, and articles related to military topics to help customers make informed decisions about their purchases​​.

My task was to create a new logo and manual for this brand. As the owners are long-time scouts and collectors of army equipment (especially compasses), we finally chose the motif of the compass and the arrow together with the cutout that symbolizes "the range". This slice is variable, which is perfect for the multi-purpose use of the logo. In addition, the compass needle always finds its intersection and the focus of a specific mutation of the logo in motion.